About & Team
Haggard is a brand and design studio built around one belief: most design is decoration, and decoration doesn't move markets.
The studio is led by Haggard (20+ years, Nike, Apple, Google, Airbnb, IBM) and built around a tight network of specialists brought in when the work demands it. Strategists. Motion designers. Developers. Writers. The right people for the right problem, not a bloated team billing hours on yours.
Haggard
Creative Director & Founder
Haggard doesn't hand projects off. Every engagement starts and ends with Haggard, which means you get senior thinking at every stage, not just the kickoff call.
The work is direct. The feedback is honest. The output is built to last.
The Network
"& Associates" isn't decorative.
Haggard works with a curated bench of specialists, the kind of people who don't take every job, only the right ones.
Motion designers, brand strategists, developers, and writers who've worked at the highest levels and show up when the project calls for them.
No overhead. No juniors learning on your dime. Just the right talent, assembled for your specific problem.
How Haggard Works
Practical. If it doesn't serve your positioning, it doesn't make the cut.
Purposeful. Every decision has a reason. Ask and you'll get one.
Focused. Haggard takes on a small number of clients at a time. That's the point.
Fast. Built to last, delivered fast. Not a contradiction, a discipline.
The Belief
Most brands are built to look good.
Haggard builds brands to win.
There's a difference between a brand that gets compliments in the boardroom and one that makes your buyer feel like they'd be an idiot to go anywhere else. Haggard is only interested in the second kind.
Design is not the point. Position is the point. Design is just the sharpest tool for getting there, when it's done right, it makes your unique value impossible to ignore, your credibility impossible to question, and your competition impossible to catch up to.
That's the belief. Everything else, the logomarks, the systems, the motion, the words, is in service of it.
Services
Brand
⚑ Brand system design
⚑ Identity
⚑ Mark design
⚑ Logo therapy
⚑ Brand positioning
⚑ Campaign design
Digital
⚑ Product/app design
⚑ UI/UX
⚑ Packaging design
⚑ Web design
⚑ Digital experiences
⚑ Rapid prototyping
Motion
⚑ Motion graphics
⚑ 3D animation
⚑ Hand drawn animation
⚑ Illustration animation
⚑ Procedural animation
⚑ Video editing
