Stop decorating.
Start positioning.
Brand design systems that make your unique value obvious to your entire market.
Built to last, delivered fast.
Brand projects from $30K. Startup kits from $10K.
Full pricing page
NotebookLM
Your research and thinking partner
Haggard makes the market pay attention.
What started as “good enough for launch” starts making your company look smaller, less differentiated, and easier to ignore than it actually is.
That is where Haggard helps.
- Turning scattered value into a clear position.
- A sharper identity.
- An AI-ready brand system the whole company can easily use without watering it down.
IBM Watson
AI for business
Airbnb
Making hosting easier than ever
Chase Travel
What are you waiting for?
Branding & Identity & Digital & Motion
San Francisco, California
Practical.
Purposeful.
Thoughtful.
Focused.
Clear.
Jules Haggard
Creative Director & Founder
& Associates
Most brand exercises are overpriced, over-engineered, and only about making your stuff pretty.
We're about making sure your brand positions your product.
There’s a big difference.
Book a 15 min callBeats by Dre
Retail compare app
Apple
A new generation of glass
Google Maps
Making Pegman even more iconic
Vita
Benefits in harmony
Bizzabo
The event experience system
LiveRamp
Flexibility vs control
What clients remember.
"Haggard recognized what makes us unique and worked with our internal marketing team to establish our brand identity. They clearly understood our needs and spent a great amount of time listening, learning, and guiding. The process was fun and inspiring, and we couldn't be happier with the outcome."
Ellie Strube, marketing director, Original Syndicate
"We had to create a brand and system that supported a marketplace with two distinct audiences. Haggard led the whole project and worked closely with our in-house team to iterate on the project, even live on a Google Meet!"Paul Singer, CEO, Fleetworks.ai
"Within one week, we went from an idea in stealth mode to a brand ready to challenge the status quo. Haggard turned our launch into a bold debut"Christine Nero, director of marketing, Frank
"We came to Haggard with a strong product and a deck that made us look half as serious as we were. In a short sprint, the team gave us a sharper logo, a more credible type system, and a color palette that finally made the company feel fundable."Founder, stealth startup
Get a sneak peek behind Haggard's methodology and process.