Stop decorating.
Start positioning.

Claude-ready brand design systems that make your unique value obvious to your entire market.
Built to last, delivered fast.

Book a 15 min call

Brand projects from $30K. Startup kits from $10K.
Full pricing page

NotebookLM

Your research and thinking partner

Haggard makes the market pay attention.

What started as “good enough for launch” starts making your company look smaller, less differentiated, and easier to ignore than it actually is.

That is where Haggard helps.

  • Turning scattered value into a clear position.
  • A sharper identity.
  • An AI-ready brand system the whole company can easily use without watering it down.

Arcee.AI

Conduct your SLMs

Right Capital

Financial planning's a breeze

Frank project preview

Frank

Break up with your financial situationship

Branding & Identity & Digital & Motion
San Francisco, California

Practical.
Purposeful.
Thoughtful.
Focused.
Clear.

Jules Haggard portrait
Jules Haggard
Creative Director & Founder
& Associates

Most brand exercises are overpriced, over-engineered, and only about making your stuff pretty.

We're about making sure your brand positions your product.

There’s a big difference.

Book a 15 min call

Airbnb

Making hosting easier than ever

Prometheus Group project preview

Prometheus Group

Built for the whole plant

IBM Watson

AI for business

What clients remember.

"Haggard recognized what makes us unique and worked with our internal marketing team to establish our brand identity. They clearly understood our needs and spent a great amount of time listening, learning, and guiding. The process was fun and inspiring, and we couldn't be happier with the outcome."
Ellie Strube, marketing director, Original Syndicate

"We had to create a brand and system that supported a marketplace with two distinct audiences. Haggard led the whole project and worked closely with our in-house team to iterate on the project, even live on a Google Meet!"Paul Singer, CEO, Fleetworks.ai

"Within one week, we went from an idea in stealth mode to a brand ready to challenge the status quo. Haggard turned our launch into a bold debut"Christine Nero, director of marketing, Frank

"We came to Haggard with a strong product and a deck that made us look half as serious as we were. In a short sprint, the team gave us a sharper logo, a more credible type system, and a color palette that finally made the company feel fundable."Founder, stealth startup