Beats by Dre
A clearer way to choose the right Beats
Beats needed to help retail shoppers understand where products differed across a growing lineup. We designed a comparison app organized around fit, sound, battery life, and color. Shoppers can move between products while animated views keep each difference easy to see on the sales floor.
Deliverables
What Haggard delivered
The retail app gives shoppers and store staff one place to compare the Beats lineup by fit, sound, battery life, and color.
- Retail experience strategy
- Comparison UX
- Interface design
- Product motion
