Google Maps Pegman

Making Pegman Even More Iconic

An outfit for every moment.

As the face of Google Maps, Pegman is a global icon with a massive cultural footprint. To help him show up for a series of high-profile partnerships, we designed a collection of custom fits that matched the occasion. Whether he was celebrating a concert tour, an influencer collab, or a major sports event, we helped Pegman connect with fans in a whole new way—earning over 1,000,000 social impressions in the process.