Google Maps Pegman
Turning a utility icon into a cultural participant
Pegman is already globally recognized, so the opportunity was not awareness. It was relevance. The custom outfit system helped Google Maps show up inside high-profile cultural moments with charm and specificity, earning more than one million social impressions while keeping the character instantly recognizable.
Deliverables
What Haggard delivered
The custom outfit system helped Pegman show up in culture without losing recognition, creating a flexible character platform for high-profile moments.
- Character system
- Custom outfit design
- Cultural moment assets
- Social-ready visual set
More work
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