Phil's
Refillable packaging framed as everyday behavior change
Phil's needed to make sustainable packaging feel simple enough to become routine. The work focuses on refillable containers for daily hygiene, turning a waste problem into a practical habit people can understand. It gives the brand a clear role in reducing unmanaged packaging without moralizing.
Deliverables
What Haggard delivered
The brand made refillable packaging feel simple and routine, turning a sustainability problem into a practical daily habit.
- Brand concept
- Packaging direction
- Sustainability messaging
- Consumer product visuals
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