Joyable
Mental health benefits made approachable at work
Joyable's pivot into employee healthcare required a brand that could make mental health feel credible, accessible, and less intimidating. The system uses the idea of windows into emotion to create a flexible language across product and marketing, helping employers address a serious problem with care and clarity.
Deliverables
What Haggard delivered
The brand helped Joyable move into employee healthcare with a system that made mental health feel credible, accessible, and less intimidating.
- Brand pivot strategy
- Identity system
- Product and marketing visuals
- Healthcare messaging framework
More work
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